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Your weekly digest of bite-sized, essential e-commerce marketing news.

Performance Index

Here we break down all KPIs by Paid Marketing
Channel, reporting any changes Month on Month. The
data is split by large and small spend channels, as


What Can we Learn from this Data?

Despite improving MoM at a blended level, ROAS has decreased across
Paid channels, highlighting the importance of organic activity in driving

The interaction between Organic and Paid media ensures a
comprehensive and balanced marketing approach that maximizes
reach, engagement, and long-term growth.


State of eCommerce Report Q1 2024

The report highlights the challenges and opportunities in digital marketing for eCommerce brands in 2024. It emphasizes the underinvestment in paid social advertising and the effectiveness of TikTok and Snapchat for customer acquisition. The report also discusses the impact of inaccurate measurement and attribution on marketing strategies.


Elevating eCommerce: How Does Your eCom Platform Impact Customer Acquisition?

The choice of an eCommerce platform is crucial for brands as it not only shapes the customer experience but also impacts their ability to scale and maintain a competitive edge.

We analysed conversion rates and new customer acquisition across popular platforms like Shopify, custom CRMs, and Magento.

Contrary to common wisdom, the study found that even at large scales, Shopify is the most effective platform, delivering the highest conversion rates and attracting the highest percentage of new customers.


Black Friday Cyber Monday eCommerce Advertising Report 2023

Unlock the Secrets to a Successful BFCM Ad Strategy

The Black Friday Cyber Monday (BFCM) wave is surging again, and the stakes have never been higher. With the changing digital landscape, the rules of engagement are shifting. And your ad strategy? It needs to pivot, adapt, and outsmart the competition.

Discover the winning strategies and insights from the most important annual event for eCommerce brands. Our comprehensive report dives deep into the performance of brands during the Black Friday Cyber Monday (BFCM) season, providing valuable data and expert analysis.


Elevating eCommerce: The Unseen Power of Upper Funnel Spending

This report discusses the importance of investing in upper funnel spending for eCommerce brands. In a post-cookie world, brands are struggling to measure the impact of their strategies.

The report highlights the findings of Fospha's attribution model, which considers both clicks and impressions throughout the marketing funnel. It explores how spending in the upper funnel affects key metrics like ROAS, CPP, and CAC after 3 months and 10 months. 


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